Foundry Makes Mindset


Mindset is an innovative SAP partner agency. With their deep customer insights, they develop breakthrough software for enterprise consumers. Foundry was tasked with updating their logo and identity, and designing and developing a clean, responsive website helping position them as a leader in their industry.

Brand / Design / Development

(Wordpress, AWS)

Brand Refresh

As a company that positions itself as a UX and design leader in the SAP space, it was important that Mindset's public identity communicated the principles of their mantra, "Simplify SAP." Working together with their team, we crafted a modern identity that is at once stylish and professional. The new identity was applied throughout their organization, from their website and business cards to conference literature and booth displays.