As strategic partners, we didn't just stumble upon progress with our eyes closed (although that would have been impressive). Instead, we built upon past successes, rapidly sprinting towards our goal, armed with clear goals and learnings. Knowing what is working quickly without over-investing in innovation is a critical way to move forward.

We learned from direct customer feedback and user testing. Using our sprint structure, we could confidently assess the impact of our ideas and direction, all without breaking the bank.