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It begins with a structured Idea Studio Interview or questionnaire that covers the basics of your business, the particular focus of the studio, your audience, the challenges you face, and the longer-term vision of the future.
• We then deliver this information to our team of designers, developers, and producers where they intake the information independently.
Their independent thoughts and perspectives on the specific problems get mapped out in our internal Idea Studio Workshop.
• Then, through a series of design thinking exercises, solutions
are identified and prioritized based upon their potential
impact.
• After a selection of standout Ideas are identified (typically three), Narrative Storyboards are created to communicate the larger picture of each Idea and how it impacts the business and audience involved.
Once the narratives are complete, an Idea Studio Reveal presentation takes place with you to introduce the team that was involved in creating the Ideas and to talk through the narratives they have prepared.
• We will walk through the complete spectrum of Ideas and the
themes or categories that were prominent in their
observation.
• Take a deeper dive into the selected standout Ideas and their
accompanying storyboards by the team members
responsible.
• And further build on the Ideas by including conversation to
address where challenges and additional possibilities might
be.
The final deliverable of Idea Studio is the Idea Deck which includes:
• Team’s perspective on the problem space and areas of focus.
• Idea spectrum & themes.
• Narrative storyboards of three selected Ideas.
• Integration of known challenges and additional possibilities to the selected Ideas.
How long does the whole process take?
Typically, from start to finish, the process takes 2-3 weeks after the interview.
Who should I invite to participate?
We recommend a group of up to six that can offer unique points of view during this conversation.
How long does the interview take?
The interview typically takes around 1-hour.
Are there constraints to the topic I can select?
The topic can be as broad or as narrow as you'd like. The main objective is that you find value in its discussion.
Will the Ideas that are brought up be specifically digital?
No. There is typically a broad spectrum of Ideas that range from digital experiences to physical concepts, as well as branding and market based Ideas.
Will the Ideas be specifically things that Foundry can solely execute on?
Not intentionally. While Foundry could be a partner to realize many of the Ideas, some concepts might be more efficiently handled by more appropriate partners or internal groups within your organization.
Do I own all the material that is created?
Yes! The document and all the Ideas are yours to pursue as you see fit.
So how many Ideas do I get?
You'll walk away with the three primary Ideas with narrative exploration, as well as a variable collection of anywhere from 12-24 early Idea concepts.
I'm interested in the design process used to come up with the Ideas. Can you tell me more?
While the specifics are custom to Foundry, they follow the empathy-based principles laid out by Design Thinking and are applied using methods pioneered within the Google Design Sprint methodology.
How immediately actionable are these Ideas?
Our goal is to find a balance between immediately actionable and aspirational Ideas that will require additional effort or organizational alignment before they could begin to be implemented.
Will the Ideas be specifically things that Foundry can solely execute on?
Not intentionally. While Foundry could be a partner to realize many of the Ideas, some concepts might be more efficiently handled by more appropriate partners or internal groups within your organization.
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