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Consumer expectations now rise to the level of their easiest online transaction. To meet this expectation, Securian strives for digital simplicity that brings real value to their customers and enhances their experience. Achieving simplicity for a Fortune 500 company with services spanning insurance and financial sectors is no easy task. Hackathons are an integral part of Securian becoming the tech company their customers need.
We recommended that hackathon teams should be producing lo-fi prototypes representing ideas worth pursuing – something the company could get behind, something that could digitally delight new customers and help Securian protect more families.
Our deliverable was a playbook defining objectives for a repeatable initiative while also establishing the first hackathon’s focus – specifically, what customer problem to solve. We discussed how to engage employees to get involved, and what hackathons meant for the company.
We helped shape the event structure and timeline, including a pre-event mixer – socialized orientation. We advised tapping energy from internal champions, and helped leaders be intentional about communicating goals of repeatable success and modeling new ways to work. We met their admirable bias for speed in starting fast, seeing what works, and iterating with lessons learned.
By intentionally creating teams with ideal skill-set mixes, including floating subject matter experts, we encouraged hackathon participants to stretch themselves in developing new muscles. We also advised introducing skill sets from other parts of the business in future hackathons to pressure test against a wider range of perspectives.
Our playbook included a communication plan with key messages for all audiences. We helped Securian articulate why their hackathon matters for customer impact, company culture, and innovation. Our deliverable was writing words instead of code.
Building on the success of this partnership, Securian’s future hackathons will instill a collaborative mentality toward creating solutions that protect more people, backed by new fundamentals set forth in this initial engagement.
