Facilitating the financial services revolution.

Securian Financial was looking for ways to enhance their customer experience—and that requires continuous innovation, everywhere. To help accelerate innovation, Foundry created a hands-on, repeatable training program for running “hackathons” (collaborative events where teams use design thinking processes to generate innovative ideas). The detailed curriculum included in-person training and a detailed hackathon playbook.

With help from Foundry, Securian has hosted several 4-day, hackathon where cross-functional teams (around 20 people) work together to provide innovative solutions to challenges Securian is facing. The hackathons have been so successful that Foundry now works with Securian’s leadership to identify which challenges to tackle next.  

U.S. Bank’s Innovation Team has partnered with Foundry for more than 3 years. These engagements usually focus on potential U.S. Bank products. Foundry starts by focusing on the potential audiences for the product and investigating whether the audience is interested in particular features or solutions.

Then, Foundry works with the Innovation Team to develop the user experience (UX) and validate UX assumptions with quantitative and qualitative research. With the knowledge gained through the research, the team fine-tunes the experience. Finally, Foundry leads technical proof-of-concept work, which outlines the technical know-how and skills needed to bring the product to market.